Brand identity, brand maintenance, social management for th-oughts.com, a one-to-one Q—A service.
As co-founder with entrepreneur and designer Benjamin Edgar, I helped establish a look and feel, and am responsible for maintaining the brand, contributing to the direction and strategy of the company, and running our social media presence. See more at th-oughts.com and on Instagram.
th-oughts Chicago Recap
Collaborative design, working to create a mix of whimsy, nostalgia, and modernity.
Art direction, design and production management for Uncle John’s Hard Cider.
A solid, family-owned cider farm in mid Michigan wasn’t doing well selling their hard cider in bigger markets, despite the cider craze. Their existing packaging looked like kids juice, so we sought to develop an identity that spoke to the family’s heritage and hard-working attitude, while fitting in with the contemporary beverage landscape.
Design and art direction for Credit Karma social assets.
Identity and website concept for Seamless, an IoT-focused accelerator program.
As an extension of a seed fund we had branded (Start Garden, now an “ecosystem initiative”), Seamless needed to have some of the same ethos, but forge its own, sophisticated path that would be taken seriously in the tech world. As art director, I worked with a small team to explore what felt like an endless set of ideas for Seamless. What won out was a simple, almost last-minute discovery. Our website concept, executed by a partner firm, was meant to feel editorial in a world of “fun tech design”.
Art direction, creative management, and design for Chaco Footwear.
Throughout AUX’s six year relationship with Chaco, I’ve been involved with all aspects of art direction, client contact, and strategy. We started with pitches for a seasonal print campaign, won the business and since then have designed everything from trade show booths to tour activations to seasonal catalogues.
PrintShop by MyChacos
Brindle & Blonde
Brand identity for Brindle & Blonde, a high-end boutique salon.
Whitney had been cutting my hair for 10 years, so when she decided to open her own salon, I was glad to be part of the branding process. In a world full of overdone salon design, we used a striking color palette and geometric base to create a contemporary, refined atmosphere.
The Marvelous Mrs. Maisel
Execution of For Your Consideration Variety Cover buyout.
Logo, branding, paper product design for Blacklamb, a high-end creative boutique.
A long term friendship and design relationship with Blacklamb’s owner helped us design this stark and sophisticated identity. It had to be solid, engaging, and appeal to a wide range of customers without pandering. In addition to store branding, we helped design a series of in-house greeting cards that would expand the store’s reach.
Visual language, invitation, and other materials for Steelcase Premier Partners retreat.
After years of helping Steelcase with launch strategy for various contract furniture products, in addition to working with their in-house team to evolve their global brand, AUX was asked to create an event look and feel for a dealer retreat. While we were able to stick with the minimal style of the core brand, we also created a pattern and photo grid that embodied that lush tropics of Costa Rica.
Wedding materials for the design-minded friends, Kate and Caton.
Like many couples, Kate and Caton wanted something special, but also something that wasn’t overthought or over-designed. Hence this fairly un-matrimonial but still engaging visual look for their wedding and connected festivities.
Badge and branding for Grand Rapids Football Club, a semi-pro soccer team.
GRFC was just forming, and it’s very small but very rabid set of initial backers (me and thirty others at a bar) wanted a badge they could be proud of. GRFC’s founder and owner wanted something simple, that didn’t try to be something it wasn’t, as many minor league soccer badges did. No lions or mascots or latin. Just a straightforward badge that would stick out both on uniforms and amongst our competition. The four quadrants in the middle signify the four quadrants of Grand Rapids, Michigan. The royal blue represents Lake Michigan and our city’s flag, with the navy taking its cue from the flag of the State of Michigan.
Miscellaneous logos for a variety of projects. Always simple, often a little playful.